The Mayor of London has commissioned a dynamic and deeply emotive work documenting some of sport’s most iconic and unforgettable moments, drawing on London’s unrivalled Olympic heritage – it is the only city to have held the momentous event three times – and journeying through the modern Olympic era into Great British triumphs.
The Mayor of Londonsaid: ‘As the greatest show on earth begins in the capital, it is absolutely fantastic to see iconic images of athleticism from Games past projected onto the Mother of all Parliaments. This mesmeric light show brings to life our sporting heroes and their Olympian achievements from 1908 to the present, helping set the scene for the next few weeks, when records are smashed and new sporting heroes emerge.’
A ‘son et lumière’ (sound and light) show has been created for the projections. A technique first developed in Paris in the 1950s, this approach was selected as being more appropriate for such an esteemed building, the graceful nature of the medium providing a much needed counter-point to over used projection mapping technology. This may also be the last time this technique is used on such an epic scale in the UK, perhaps even worldwide.
The art direction of the content makes the work very much a child of its age; bold graphic language runs throughout the piece, bringing to life legendary heroes from 1908 and 1948 and immortalising Olympians of the past sixty years. Launching on the eve of London’s greatest summer yet, the show will provide UK residents and tourists alike with a dramatic expression of Olympic pride; a fitting swan-song for the medium on such an historic occasion.
The projections run from 9:30pm-midnight each evening, during the Olympic Games, then during the Paralympic Games. The add to the lighting of London’s bridges, giant Olympic Rings and Martyn Ware’s ‘Tales from the Bridge’, an amazing sound installation evoking London’s history as you cross the Millennium Bridge, and are part of a citywide cultural events and installations being presented by the Mayor of London to add to the celebrations for the Olympic and Paralympic Games,
To help Londoners and visitors navigate the extensive Mayor of London Presents programme, the ‘Summer’s Looking Good‘ brochure is available for free, from London Ambassadors, at cultural venues like art galleries and museums throughout London, or to download from www.molpresents.com.
‘The London Official City Guide‘ app is also available to download from the App Store, with unrivalled content powered by London’s official digital visitor platform www.visitlondon.com – the perfect companion for Londoners and tourists. The app is free to download from http://itunes.apple.com/us/app/london-official-city-guide/id536603270?ls=1mt=8. ENDS
Notes to editors
The Mayor of London is supporting a huge programme of free events and cultural activities to add to the excitement of 2012. Working with outstanding international artists and world-class cultural organisations this unprecedented Mayor of London Presents programme is taking place in every corner of the capital to add to and complement the www.molpresents.com / www.facebook.com/mayoroflondonpresents / www.twitter.com/molpresentsFestival. It includes Secrets: Hidden London, with artists and performers transforming hidden and lesser known locations; Showtime, the largest outdoor arts festival ever seen in the capital, with dozens of electrifying artists from the UK and abroad coming to every borough, in high streets, parks and town centres; BT London Live, bringing live action from the Games, as well as sporting activities and entertainment to Hyde Park, Victoria Park and Trafalgar Square; and Surprises bringing pop-up performances and once in a lifetime experiences to locations familiar and unusual, above your heads and atop landmark buildings. To be the first to know about what’s happening in this Summer Like No Other, sign up or follow us at
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